Candidate Services

Find a Position

Job Title: Sr. Manager Product Marketing
Job ID: 3.19.00421
Location: San Francisco Bay Area, CA
  • Chance to work for a fast-growing SaaS / A.I. solutions company
  • Opportunity to sell a platform receiving great analyst recognition
  • Help market enterprise solutions to F500 / F1000 clients
  • Opportunity for an equity stake
  • Help clients automate processes, streamline, improve compliance and decision making
  • Benefit working for a company that has solid references, financials, and benefits
  • Crucial role in creating excitement around Finance AI, maintaining the competitive advantage, and showcasing the value they bring to its customers.
  • Lead the team to develop the industry’s most thoughtful positioning, head-turning messages, and evangelism that makes this solution a must-have for CFOs and their teams
  • Looking for a diverse, fresh perspective
  • Understand and be the resident expert on the product, roadmap, market, competitive landscape, trends, and partner ecosystem
  • Drive and report on the success of the product launches, strategically advising both our Product and Marketing teams, and molding product differentiation
  • Your B2B SaaS experience, passion for product launches, excitement about AI technologies, and exceptional management skills will be instrumental in achieving the business objectives
  • Ensure visibility and alignment with the executive leadership team
  • Product Strategy and Positioning
    • Maintain a deep understanding of the products, target market, and competitive landscape to shape the product marketing strategy.
    • Define and articulate compelling value propositions and messaging that resonates with our customers and differentiates our solutions in the market.
    • Collaborate closely with the product management team to influence product roadmap decisions based on your research, market insights, and voice of the customer.
    • Educate executive and product teams on industry trends and how the company can improve product-market fit
  • Go-to-Market Planning and Execution
    • Measure the success of product marketing campaigns.
    • Lead the development and execution of quarterly go-to-market plans for new product launches, feature enhancements, and major releases.
    • Drive cross-functional collaboration with product management, sales, CS, marketing, and other teams to ensure successful product launches and adoption.
    • Create more focus and energy around our competitive messaging and positioning frameworks.
    • Create compelling and right-sized product packages and pricing
    • Educate, advise, and serve as a sounding board to the sales, marketing, and customer success teams
    • Lead the creation of high-quality collateral, pitches, demos, and competitive content that help the company put its best foot forward with prospects
    • Work with the entire marketing team to create fabulous thought leadership campaigns and content, like how-to blogs, research, surveys, data reports, interactive tools, and infographics
    • Present to prospects, customers, and analysts on thought leadership topics, product demonstrations, etc.
    • Arm sales with great content and the right tactics to close business efficiently, and work cross-functionally to deliver programs that turn customers into the biggest fans
  • Market Intelligence and Customer Insights
    • Stay abreast of industry trends, market dynamics, and competitive landscape to inform product and marketing strategies.
    • Conduct market research and customer interviews to gather insights and identify opportunities for product differentiation and growth.
    • Analyze market data, customer feedback, and usage metrics to drive data-informed decisions and optimize product messaging.
  • 5+ years of experience in B2B SaaS product marketing, with a proven track record of success (must have)
  • Prior experience marketing enterprise SaaS solutions to CFO’s and their finance teams
  • Strong enthusiasm for product launches and demonstrated expertise in developing go-to-market strategies
  • Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to both technical and non-technical audiences.
  • Strong storytelling skills (must have)
    • Be a strong writer and a good communicator to build strategy around product positioning and messaging.
    • Need to equip and enable GTM with value-add content
  • Cross-functional experience working with Product, Engineering, Sales, Marketing, Customer Success (must have)
    • Ability to lead by influence and maintain good relationships
    • Partner with Product, package it up and demonstrate the value of it to Sales
    • Exceptional skills at leading by influence with the ability to inspire and motivate teams to achieve goals
  • Navigated changing markets (must have)
    • Experience from multiple industries and be able to flex, ideally within B2B SaaS.
    • Be able to demonstrate that can learn new industries and ramp quickly. Client will teach AI and finance.
  • Strong analytical mindset and data-driven decision-making abilities.
  • Proven ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
  • Experience in the finance spend management, accounts payable, or spend-to-pay market (preferred)
  • Demonstrated track record as a strategic, collaborative, and highly empathetic Product Marketing leader and subject matter expert
  • Creative, and a constant source of new ideas for how to message, how to market, and how to position them for success
  • No ego or defensiveness. 
  • Attention to detail
  • Report to VP of Marketing
  • Degree in marketing, advertising, business or a related field
  • Work onsite in SF Bay Area, CA
Date Posted: 5/7/2024
Return to the Job List

Share This Page