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Job Title: Regional Marketing Manager
Job ID: 3.19.00414
  • Be part of a growing global risk and compliance company that offers market-leading SaaS solutions
  • Help organizations reduce the risk of bribery, fraud and corruption and to stay compliant with compliance regulations
  • Enjoy being a senior member of the marketing team
  • Be part of a business environment that is committed to doing business with integrity and transparency
  • Opportunity to lead campaign initiatives and activity, increasing brand awareness and generating leads as part of the Go To Market function
  • Chance for you to focus on meaningful issues as the company itself specializes in anti-corruption, human rights, labor and the environment.
  • Represent the leading ESG platform to help businesses manage reputational risk and report on their complete supply chain in alignment
  • Create B2B marketing campaigns, with a focus on the acquisition of relevant B2B contacts, for new marketing leads (MQLs) and sales opportunities (SQLs)
  • Drive campaign activity to increase brand awareness and generate leads for the Go To Market function
  • Ensure all activity aligns with departmental KPIs and objectives
  • Ensure content, messaging and marketing activity is consistent with brand guidelines and company values
  • Lead and assess pipeline health, marketing processes. Identify key challenges and priorities, and drive team performance towards goals
  • Partner with Product and Content Marketing to develop a content strategy that compels buyers at every stage of the buyer-journey and engages them throughout the lifecycle
  • Collaborate cross-functionally across marketing, sales, operations, partnerships, and product teams. Maintain a feedback loop with other departments to optimize lead gen campaigns
  • Oversee related budget and track spending to understand and improve customer acquisition costs
  • Measure and optimize marketing programs to ensure activities are effective, efficient, and demonstrate ROI
  • Bridge gap between Sales, Content Production and SDR functions to ensure all campaign activity is audience-centric and is distributed efficiently to key target audiences and ensures all leads are followed up with efficiently and any feedback is considered for future activity
  • Support the organization and running of regional trade shows, conferences and user meetings
  • Report into the Chief Marketing Officer
  • Experience creating B2B marketing campaigns and creation of new marketing leads in a SaaS environment
  • Experience in Third Party Risk Management and/or ESG and sustainability space and proven success producing and driving marketing activity that gets in the mind of the target audience personas
  • Experience assessing and managing pipeline leads and marketing processes
  • Demonstrated track record diving team performance towards set goals
  • Experience working cross functionally, with teams in product, marketing, operations, and sales (to ensure campaigns are on-point, insight driven and impactful)
  • Be passionate about sustainability and ESG, and committed to company mission
  • Be passionate about generating leads and getting opportunities in the door
  • Have HubSpot and Salesforce experience, and be well-versed in arranging in person and online events, such as webinars and live demos
  • Excellent communicator
  • Helped create compelling content strategies
  • Experience overseeing marketing and demand generation budgets and track spending to understand and improve customer acquisition costs
  • Experience optimizing marketing programs to ensure activities are effective, efficient, and demonstrate ROI
  • Experience supporting regional trade shows, conferences and user meetings
  • Be organized and able to keep on top of projects
  • Ability to work remotely
  • Resilient, confident, accountable, and collaborative across all teams
  • Be open to new ideas and ways of working
  • Remote working
Date Posted: 5/7/2024
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