| Job Title: | Sr. Manager Demand Generation |
| Job ID: | 3.19.00424 |
 |
Description:
- Chance to work for a fast-growing SaaS / A.I. solutions company
- Opportunity to represent a platform receiving great analyst recognition
- Help market enterprise solutions to F500 / F1000 clients
- Strategic and visionary demand generation leader role
- Opportunity for an equity stake
- Help clients automate processes, streamline, improve compliance and decision making
- Benefit working for a company that has solid references, financials, and benefits
- Crucial role in creating excitement around Finance AI, maintaining the competitive advantage, and showcasing the value they bring to its customers.
|
Responsibilities:
- Responsible for revenue generation and new logo acquisition
- High-impact role that will set strategic direction for demand generation and partner with the broader go-to-market team to execute it
- Create pipeline and contribute to repeatable revenue streams
- Execute campaigns across multiple channels such as social media, email, and search
- Build, design, plan, manage, measure, and optimize integrated digital campaigns across multiple channels to generate pipeline
- Work closely with Sales leadership to develop and test engagement and marketing campaigns including tactics such as live events, webinars, content, and advertising to reach buyers
- Support sales through account-based marketing programs
- Partner with revenue operations to improve channel attribution and performance reporting
- Create a budget and channel allocation recommendations to achieve mid- and long-term goals, optimizing for sustainable growth and ROI.
- Build out tests, analyze performance, and implement winning variations. Develop and automate lead scoring methodologies, nurture email campaigns, and retargeting campaigns
- Regularly analyze and communicate marketing performance to your peers as well as executives in order to support your strategic recommendations
- Provide data-driven recommendations to improve user acquisition channel strategies, campaign performance, and increase conversions.
- Measure impact of campaigns, leveraging tools like Salesforce, 6Sense, and Hubspot
- Mentor and manage demand generation marketers to execute prioritized initiatives
- Work collaboratively with the rest of the Marketing team to drive conversion rate optimization by developing new landing pages and ensuring all pages abide by the latest SEO best practice
- Strategic, visionary, and hands-on
- Report to the VP of Marketing
|
Requirements:
- Successful performance marketer with experience in growth marketing and/or demand generation for high-growth B2B companies
- Fluent in multi-channel with deep experience executing strategies for organic and paid growth through multiple stages of scale for high-growth companies.
- Bring experience in creating pipeline and contributing to repeatable revenue in high-growth startup environments
- B2B enterprise SaaS experience
- Strong experience running account-based marketing campaigns, driving engagement
- Highly analytical, creative, and has experience executing campaigns across multiple channels such as social media, email, and search, as well as supporting sales through account-based marketing programs
- Someone who understands sales motion and can analyze Salesforce insights
- Strong Salesforce analyst, able to measure impact of campaigns
- Can adapt to changing marketing needs
- Comfortable working in and training on tools and platforms, such as GA4, Intercom, Hubspot, Salesforce and 6Sense.
- Senior/strategic enough to make decisions (new role)
- Strong creative sensibilities
- Able to synthesize and interpret data, market, and customer insights into successful marketing strategies and creative execution
- Strategy-focused and can take large concepts and projects and develop actionable plans while seeing them through to completion
- Detail-oriented and proactive. Comfortable making decisions with incomplete information, but thoroughly track, measure, and analyze data to inform your decisions
- Prior analyst experience that transitioned to demand gen (nice to have)
- Live / work in San Francisco Bay Area
|
|
| Contact: |
info@pivotalpartnersgroup.com
|
| Date Posted: | 5/7/2024 |
| Return to the Job List |
