| Job Title: | Senior Director, Demand Generation |
| Job ID: | 3.19.00390 |
| Location: | CA |
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Description:
- Chance to work for a fast-growing SaaS / A.I. solutions company
- Join a growing company to help drive global revenue growth
- Opportunity for an equity stake
- Help F500 / F1000 clients better manage spend, automate processes, improve compliance and decision making
- Excellent chance to impact the revenue growth of the company
- Benefit working for a company that has solid references, financials, and benefits
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Responsibilities:
- Lead a critical function on the marketing team, acting as the right hand and partner to the VP of Marketing
- Set demand generation strategy and guide execution
- Plan, implement, and measure multichannel demand generation programs to drive brand awareness, inbound pipeline generation, and accelerate inbound revenue
- Analyze performance data and report on results, including campaign results, data stories, and spend recommendations. Rapidly iterate on strategy based on findings
- Build a sustainable pipeline from a variety of online and offline channels
- Manage a budget, right-size investments in each channel
- Influence all aspects of marketing, including budgeting, content, integrated campaigns, and overall marketing themes
- Measured on real impact (revenue results, not leads)
- Drive awareness and understanding for A.I. in finance operations
- Optimize the demand process to get the most out of content, generated leads, site visitors, customers, etc.
- Put out thoughtful, high-quality campaigns, hard-hitting messages, and impactful ads
- Professional lead management, progressing through the marketing funnel
- Move the team / program to a predictive state through aggressive management, thorough reporting, constant process tweaking, and A/B testing
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Requirements:
- Experience effectively managing large components of the marketing budget, and know how to get the most out of every dollar (while also not being afraid to take risks and experiment)
- Ability to operate and excel at strategic as well as tactical levels
- Know how to scale and are always thinking about and preparing for that next stage of growth
- Willingness to roll up sleeves to get the job done
- Be ready for the highs and lows of an early-stage company and always have a Plan B (for when a campaign not working as planned). Since you are hands-on and know what indicators to look for, you will know if it is not working early on
- Be transparent, honest, and authentic.
- You are a team player (zero ego) with exceptional communication skills. You advocate for yourself and your team and balance that with the good of the overall company
- You are a great negotiator and know when / how to push for better commercial deals
- Be able to live / work in the San Francisco Bay Area
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| Contact: |
info@pivotalpartnersgroup.com
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| Date Posted: | 3/13/2024 |
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